Everybody knows about the Fremont Street Experience. It’s the stretch of old-school casinos—the original Las Vegas—under the illuminated canopy known as Viva Vision, the place for no-limits, come-as-you-are, affordable fun.

That fun gets an upgrade this summer with the Downtown Rocks concert series, an amped-up version of the previous Rock of Vegas shows. Free entertainment is a staple of FSE, but big-name acts playing in the heart of Las Vegas is tough to top.

“This year we are kicking things up a notch,” Patrick Hughes, CEO and president of FSE, says. “The free concert series is our way of saying thank you to our tremendous, loyal fans. Their support and patronage allows us to show our appreciation in the best way we know how, by throwing parties and free concerts featuring top acts all summer long.”

Downtown Rocks will include concerts on the 1st and 3rd Street Stages, kicking off Memorial Day Weekend with hard-rockers Theory of a Deadman on May 26. On June 10, the Rock’n Road Trip Tour featuring Fuel, Tonic, Marcy Playground and Dishwalla takes over both stages, and Ann Wilson of Heart performs on July 3.

Future summer headliners include pop-punkers Good Charlotte, pop-rock icon and Vegas favorite Rick Springfield, alt-metal act Seether, ’90s favorites Collective Soul and Chicago nu-metal band Chevelle. Of course, each show will be backed by the world’s largest digital display, and FSE partiers will be able to participate in giveaways, meet and greets and VIP experiences, too.